Fish Where the Fish Are

This isn’t a hard concept, its common sense actually.  However, it is also paired with hard work and long hours, therefore, many ignore doing this.  Instead, they would rather bang out 100 cold calls and get nowhere… or, worse yet, they may spend half the day researching leads only to make a call and get shut down.  They do this because it is simply the activity that fits into their scheduled work hours.


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