LinkedIn is the New Cold Call

Well…its not really, but let me tell you that it’s a nice way to compliment your current outbound efforts.  See, I believe that the cold call will never die.  However, I’m also a believer that you can take a cold call and effectively downsize the number of calls it takes to get to the decision maker.  LinkedIn is one of those techniques that you can use to complete this action.

To do so, you must first have an active account that is COMPLETED.  By completed I mean that you need to have a profile pic, past work experiences, list of organizations that you’re involved in, and give an overall picture of who you are.  If you can, get recommendations from past clients that you’ve helped.  You can complete a profile in only a couple of minutes, so there really aren’t any excuses on why you shouldn’t do this.

So, how exactly can LinkedIn shorten the process and help you sell?  Keep reading. (more…)

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